Flat knitting Machines are most commonly used in India for manufacturing Textile based Shoe uppers. In this segment, Chinese machine brands hold a market share of more than 90%. Beworth is one of the major players in this segment with a presence of almost ve thousand machines across the country. TBD caught up with Ningbo Beworth Textile Machinery Co Ltd & Mr. Sandeep Jain, M.D, Allure Enterprise Pvt Ltd, Indian Agent to have a detailed discussion. Here is an excerpt:

What are the main features and benets of, Beworth Flat knitting machine for manufacturing sports shoe uppers?

Beworth is a professional knitting machine manufacturer having more than forty years of market leadership with its Flat knitting technology. Beworth Shoe upper knitting machinary also leads the innovations and development in this segment. The technology covers all design in the market from the guage size from 14-18 with basic knit, jarquard, intarsia, tuck, filling, flying knit and 3D knit. It can cater to all kinds of knitted shoe upper requirements in the present market. Beworth also supports all types of customer oriented customized technology development.

How does Beworth knitting machinery compare to other at knitting machines in terms of speed, quality, and cost-effectiveness?

Beworth is a high quality brand with fantastic reputation for its quality output in the market. We have always lead from the front as far as technological innovations are concerned however we have always followed a culture of maintaining high quality right from the design to parts through a pre-defined Quality control process and systems. We maintain stringent quality control Compared to other brands and can easily boast of much better quality equipment, longevity and performance along with a very sound professional approach towards customer orientation.

What are the current market trends and consumer preferences for sports shoe uppers, and how does Beworth knitting machinery adapt to them?

The market is ever changing and demanding. The shoe upper is now turning to 18 guage and designs are getting more complicated and personalized. We as an organization are always ready for such kind of fast and multi-dimentional demand from market and the customers for technology solutions.

How does Beworth knitting machinery incorporate 3D knitting technology to create innovative and customized shoe uppers?

3D technology has been ready for more than last 5 years from machine to design software at our end. Now we need to develop the market to increase the market size. Although the market seems to be moving in that direction and as it moves up the chain from the end consumer’s end, the machine demand would also grow proportionally. -

What are the challenges and opportunities for Beworth knitting machinery in the Indian market, and what are your strategies to overcome them?

Indian market is a huge and aspirational one. The economy is developing very significantly in last few years and we believe that going forward, not only domestic but India will play a large role in the global market as well. However Beworth is still facing the challenge of the constant calls for cheaper version of the machine. Indian entrepreneurs need to understand that versatility, productivity and longevity of the machine is also equally important compared to incremental capital cost to create more possibilities for more margins. They need to evaluate in multiple ways and not base their investment decisions only to cater low price products. Our agent is also investing more into service to support the new customers.

How do you ensure the environmental sustainability and social responsibility of Beworth knitting machinery and its products?

Beworth machine is one of few brands which have the CE certificate. Our machines have the technology to guarantee minimum energy consumption and also ensure reduced material wastage during production and thus helping the environment protection and cost saving. We follow the green rules and nature protection requirement in our all process of machine manufacturing.

How do you collaborate with other stakeholders in the sports footwear industry, such as brands, designers, and retailers, to create value and meet customer needs?

We are one of main suppliers in the shoe upper knitting industry. We help many of our customers to connect and cooperate with few of world’s most famous shoe brands such as like Adidas, Nike, Puma and a lot of China based mainstream brand.

What are the future plans and goals of Beworth knitting machinery, and what are the key drivers and barriers for achieving them?

For future we will keep leading the industry and keep being the innovator of the knitting technology and also continue to hold the market share in this segment. The key point to achieve this is by keep investing in the technology development and also continue to offer profitable machines for our customers.