Indo Count, a major Indian manufacturer of home textiles, acquired the well-established global home fashion brand Wamsutta in April 2024.

This acquisition is seen as a strategic move for Indo Count for a few reasons:

Wamsutta is a renowned brand with a long history (founded in 1846) and a reputation for luxury home fashion products, particularly bed and bath linens.By acquiring Wamsutta, Indo Count gains a foothold in the premium market segment and expands its brand portfolio beyond its own name.

Market Expansion and Growth:

• Indo Count was already a major player in the home textile market, particularly as a supplier to the US market.
• Wamsutta's established brand presence in North America strengthens Indo Count's position there and potentially opens doors to new markets.
• Indo Count also aims to leverage Wamsutta's brand to expand its product offerings beyond bed and bath linens, into areas like rugs, curtains, and table linens.

Financial Benefits:

• Indo Count acquired Wamsutta for a reported $10.25 million, which is seen as a strategic purchase with the potential for significant return.
• The company expects the acquisition to boost its revenue and profit margins in the next two to three years, driven by increased sales and potentially higher prices associated with the Wamsutta brand.

Indo Count's acquisition of Wamsutta is a move to solidify its position in the home textile market, expand its brand portfolio and product offerings, and achieve financial growth.